Mass personalised super
By personalising investment strategy and the engagement experience, you can help more Australians achieve their desired retirement lifestyle.
HOW CAN MASS PERSONALISATION HELP?
Broaden engagement and lift voluntary contributions
By putting individuals’ retirement lifestyle goals at the centre, you can guide each to set the right level of contributions to help them achieve it.
Remove complexity by making the super conversation about them and their life goals
Help set a funding goal that reflects their personal lifestyle aspirations in retirement
Clarify the voluntary pre- and post-tax contribution levels needed to get on track
Track and show progress, delivering proactive support to help them get and stay on track
Improve investment outcomes, individual by individual
By optimising asset allocation at the individual level, you can help remove the compromises embedded in one-size-fits-many approaches.
Personalise asset allocation to each individual’s goals and circumstances
Regularly review and adjust to changing markets and personal circumstances
Improve projected returns, even for the disengaged
Implement efficiently to deliver this at a surprisingly low cost
WHO COULD BENEFIT FROM THIS APPROACH?
Organisations looking to efficiently help a large number of people achieve their investment goals.
Your people are your company’s greatest asset. Extend your employee value proposition to helping secure their financial security in retirement.
Put the member data you collect to better use, by personalising your customer experience and/or investment offering around the personal circumstances of each individual.
Platforms and financial institutions
Deliver world-class, goal based, asset allocation to your customers, implemented regularly and cost efficiently.
THE RESEARCH INFORMING OUR APPROACH
Analysing the impact on 8,120 real Australians.
Explore the research underpinning the approach—how pivoting Australia’s superannuation system to a mass personalised, goals-based approach will help more Australians live the life they want in retirement.