Mass personalised super
By personalising investment strategy and the engagement experience, you can help more Australians achieve their desired retirement lifestyle.
Explore our researchHow can mass personalisation help?
Broaden engagement and lift voluntary contributions
By putting individuals’ retirement lifestyle goals at the centre, you can guide each to set the right level of contributions to help them achieve it.
Remove complexity by making the super conversation about them and their life goals
Help set a funding goal that reflects their personal lifestyle aspirations in retirement
Track and show progress, delivering proactive support to help them get and stay on track
Clarify the voluntary pre- and post-tax contribution levels needed to get on track
Improve investment outcomes, individual by individual
By optimising asset allocation at the individual level, you can help remove the compromises embedded in one-size-fits-many approaches.
Personalise asset allocation to each individual’s goals and circumstances
Regularly review and adjust to changing markets and personal circumstances
Improve projected returns, even for the disengaged
Implement efficiently to deliver this at a surprisingly low cost
Track record of success
After launching our new approach to mass personalisation in 2020, starting with our default MySuper investment option, GoalTracker®, we now have the track record to show the benefits to members.
With 5 years of performance data available and thousands of members engaging with their super to set and track their retirement lifestyle goal, we can show:
If all MySuper funds had implemented age-based strategies like we did in 2020, there would have been an additional $46 billion in members accounts over the past 5 years*. This equates to an extra $3,200 for the average MySuper member over that period – a 6.6% uplift.
More than half of the members who have set a retirement income goal are either on track or exceeding their desired outcome. A 43% increase since the GoalTracker tools launched in 2020.
Who could benefit from this approach?
Organisations looking to efficiently help a large number of people achieve their investment goals.
Leading employers
Your people are your company’s greatest asset. Extend your employee value proposition to helping secure their financial security in retirement.
Super funds
Put the member data you collect to better use, by personalising your customer experience and/or investment offering around the personal circumstances of each individual.
Platforms and financial institutions
Deliver world-class, goal based, asset allocation to your customers, implemented regularly and cost efficiently.
THE RESEARCH INFORMING OUR APPROACH
Analysing the impact on 8,120 real Australians.
Explore the research underpinning the approach—how pivoting Australia’s superannuation system to a mass personalised, goals-based approach will help more Australians live the life they want in retirement.
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Neil Rogan
Managing Director, Head of Distribution
Email Neil