Apple

Market Signals: December Global Equity Brief

2025-12-04

Jordan McCall, CFA

Jordan McCall, CFA

Portfolio Manager




Find other posts with these tags:
Equities
Market insights

Key takeaways

  • Investors are showing renewed preference for companies with tangible earnings and cash flow.
  • We see markets rewarding disciplined stock selection over thematic speculation.
  • Slowing global growth and sticky inflation reinforce a focus on quality and diversification.
  • We believe fundamentals—not headlines—will drive the next phase of AI-related equity performance.

Show me the money

Global equities closed November mixed, as investors began favoring proven earnings power over speculative growth. The MSCI World Index ended roughly flat for the month, with value, small-cap, and dividend-paying stocks outperforming large-cap growth names. Healthcare significantly outpaced information technology by over 12%.

Returns via style and sector

Source: MSCI, Russell Investments

Fundamentals take the lead

After months dominated by AI-driven enthusiasm, November marked a subtle shift in tone. Investors appeared more discerning, rewarding firms that delivered measurable profit growth and penalizing those reliant on narrative. Alphabet’s strong quarterly results—underpinned by revenue momentum and expanding cloud computing business—stood out as evidence that solid execution still commands a premium.

In contrast, other high-profile names tied to the AI trade faced pressure. Companies making large capital expenditure announcements without corresponding revenue traction saw muted or negative reactions. This divide suggests markets may be entering a new phase in which execution and profitability matter more than potential.

We believe this re-emphasis on fundamentals is healthy. After a long stretch of sentiment-driven performance, the pendulum appears to be swinging back toward earnings quality and balance-sheet strength—conditions that typically favor active, selective management.

AI enthusiasm meets reality

Could the AI bubble be deflating? While enthusiasm for transformative technologies remains high, investors are asking harder questions about return on investment. Market reaction to recent announcements in semiconductors, cloud infrastructure, and enterprise software indicates that capital spending alone is no longer enough to sustain momentum.

We see this as an early sign of normalization rather than a breakdown. The AI theme remains intact but is evolving from early-stage optimism to demonstrating real-world results. Over time, this shift could help distinguish established leaders from players with less-proven business models. For long-term investors, the key may be identifying businesses that can translate technological leadership into scalable earnings and sustainable cash flow.

Macro backdrop: Slowing but stable

Beyond the AI narrative, global macro conditions continue to moderate. Leading indicators point to softer labor markets, slower demand growth, and sticky inflation. Central banks appear cautious but not overly restrictive, balancing the need to manage inflation expectations with the desire to avoid triggering a downturn.

These cross-currents are shaping a more discriminating market environment. We believe higher-quality companies—with resilient business models and steady cash generation—are likely to stand out in this phase. In our view, diversification across sectors, styles, and geographies remains essential as equity leadership broadens beyond the narrow band of mega-cap technology.

Investor implications

Equity markets are shifting from story-driven rallies to results-driven scrutiny. We believe investors can benefit from portfolios that combine selective exposure to innovation with broader diversification and a quality bias. The ability to balance participation in long-term growth themes—such as AI—with protection against volatility may define success in the year ahead. In our view, fundamentals and discipline will be critical as markets enter 2026.


Important information pertaining to the hypothetical example: Past performance does not predict future returns. Return level is proportionately scaled in line with cash level to be overlaid. Source: Russell Investments. Assumptions: Average cash level 1.0%, 10-year history from 12/31/2023, gross of fees. Opportunity cost from not securitizing cash varies by asset allocation and time period, and is represented by horizontal bars as marked within the chart legend. Target asset allocation used: 0% cash, 74% MSCI World, 26% Global Aggregate (GBP Hedged). For illustrative purposes only. Does not represent any actual investment. Indexes are unmanaged and cannot be invested in directly. Performance benefit (net) of overlaying cash by last 5 individual calendar year is as follows:  2023:20 bps, 2022:-17bps, 2021:16bps, 2020:14bps, 2019:23bps.

These views are subject to change at any time based upon market or other conditions and are current as of the date at the top of the page. The information, analysis, and opinions expressed herein are for general information only and are not intended to provide specific advice or recommendations for any individual or entity.

This material is not an offer, solicitation or recommendation to purchase any security.

Forecasting represents predictions of market prices and/or volume patterns utilizing varying analytical data. It is not representative of a projection of the stock market, or of any specific investment.

Nothing contained in this material is intended to constitute legal, tax, securities or investment advice, nor an opinion regarding the appropriateness of any investment. The general information contained in this publication should not be acted upon without obtaining specific legal, tax and investment advice from a licensed professional.

Diversification and strategic asset allocation do not assure a profit or guarantee against loss in declining markets.

Please remember that all investments carry some level of risk, including the potential loss of principal invested. They do not typically grow at an even rate of return and may experience negative growth. As with any type of portfolio structuring, attempting to reduce risk and increase return could, at certain times, unintentionally reduce returns.

The Russell Investments logo is a trademark and service mark of Russell Investments

The information, analyses and opinions set forth herein are intended to serve as general information only and should not be relied upon by any individual or entity as advice or recommendations specific to that individual entity. Anyone using this material should consult with their own attorney, accountant, financial or tax adviser or consultants on whom they rely for investment advice specific to their own circumstances.

Products and services described on this website are intended for United States residents only. Nothing contained in this material is intended to constitute legal, tax, securities, or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. The general information contained on this website should not be acted upon without obtaining specific legal, tax, and investment advice from a licensed professional. Persons outside the United States may find more information about products and services available within their jurisdictions by going to Russell Investments' Worldwide site.

Russell Investments is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone, and applying the relevant accessibility standards.

Russell Investments' ownership is composed of a majority stake held by funds managed by TA Associates Management, L.P., with a significant minority stake held by funds managed by Reverence Capital Partners, L.P. Certain of Russell Investments' employees and Hamilton Lane Advisors, LLC also hold minority, non-controlling, ownership stakes.

Frank Russell Company is the owner of the Russell trademarks contained in this material and all trademark rights related to the Russell trademarks, which the members of the Russell Investments group of companies are permitted to use under license from Frank Russell Company. The members of the Russell Investments group of companies are not affiliated in any manner with Frank Russell Company or any entity operating under the "FTSE RUSSELL" brand.

© Russell Investments Group, LLC. 1995-2025. All rights reserved. This material is proprietary and may not be reproduced, transferred, or distributed in any form without prior written permission from Russell Investments. It is delivered on an "as is" basis without warranty.