2021 equities outlook: Value’s time to shine?

Resetting the cycle: The old normal

For mostly obvious reasons, 2020 was the wildest year in recent memory for the global economy and markets across all asset classes. We saw markets fall and economic activity collapse, only to rebound in the space of months, buoyed by record amounts of monetary and fiscal stimulus. As we begin 2021, the market’s focus has turned to the early stages of the economic recovery and a return to normal. As a result of the COVID–19 impact, the global economy has effectively been reset.

The view of our investment strategy team is that global markets are moving to the old normal. The medium–term outlook for economies and earnings is positive, and the global economy is in the early post–recession recovery phase. Due to the large amount of spare capacity in the system (i.e., elevated levels of unemployment), we believe some economies are going to be able to produce low–inflationary growth—which tends to be good for risk markets.

Asset class forecasts – Equities

The reset of the global economy to the early cycle phase, coupled with a backdrop of low inflation and low interest rates, favors equities over bonds. Over the next five years, we expect global equities to return 6.6% on an annualized basis, versus a return of -0.2% for Canadian fixed income.1 Within global equities, expected returns vary across different regions over the next five years. U.S. equities, which have outperformed in recent years on the backs of high–growth tech heavyweights, are expected to underperform relative to other regional equity markets as valuation spreads normalize. Non–U.S. developed market and emerging market equities, in particular, are expected to have stronger returns. The timing and extent of these return differences is debatable, but we do think U.S. equities will be a relative underperformer.

Equity Region

5-year Expected Return (annualized)





Emerging Markets    






The background to this change is that the global economic cycle has reset and, as such, many of the tailwinds behind the outperformance of U.S. equities are expected to recede. Similarly, as the global economic recovery continues, support for cyclical market segments (which have seen years of relative underperformance) should increase and drive relative outperformance of non-U.S. equities over U.S. equities.

The time for value

The expected outperformance of non–U.S. equities over U.S. equities is consistent with value stocks outperforming growth stocks. Value stocks are those which trade on lower multiples relative to earnings, have lower growth expectations and have higher dividend yields. Value stocks tend to be more cyclical and generally include financials, materials and energy. Growth stocks, on the other hand, trade at relatively high multiples to earnings, exhibit higher earnings growth expectations and often do not pay dividends, as profits are reinvested in the business for future growth. Growth stocks generally include consumer discretionary and technology stocks.

The reset of the economic cycle is a major catalyst supporting a positive outlook for value stocks, which traditionally do well in post–recessionary environments of economic growth. These environments, in turn, are supportive of cyclical market segments.

Our cycle, valuation and sentiment (CVS) investment decision–making process now scores global value stocks as very attractive, and we expect value to outperform over the coming year.


The aforementioned early cycle phase is key for the relative attractiveness of value stocks. There are a number of economic indicators supporting the cycle signal of our CVS process.

From an earnings perspective, increasing earnings–per–share (EPS) growth across the market—especially for cyclicals—is a key gauge for the support of value stocks. When aggregate EPS growth is low, growth stocks that exhibit relatively high EPS growth are rewarded as growth is scarce (which has been the case in recent years). When economic growth is stronger and EPS growth across the market is increasing, there tends to be less of a premium for growth stocks as there is less growth scarcity.

More qualitative economic signals are also supportive for an overweight position in value stocks. Expansionary manufacturing activity in many economies, as well as positive leading indicators (including the OECD’s2 Composite Leading Indicator) bode well for the performance of value stocks, which traditionally outperform when cyclical parts of the market rally at the expense of defensive names. Finally, record levels of fiscal stimulus should continue to support cyclical value stocks as we move through the rest of 2021. 


Value stocks are attractive on an absolute and relative basis (and have been for some time). The fall in interest rates to near–zero levels (and in some markets, negative yields) has driven the valuation of bonds and other long–duration assets, such as growth stocks, to extremes. This is evident in equity markets, where long–duration growth–stock valuations have risen to levels comparable to, and even higher than, the tech boom of the early 2000s.

Growth stocks are longer duration assets than value stocks as their valuation is based on cash flows, which are expected to be received further into the future. On many measures, the valuation spread between growth and value stocks is as wide as it has ever been. As economic expansion continues and inflationary pressures build in markets, the valuation of growth stocks appears more and more risky as the tailwind of lower rates potentially shifts to a headwind of (moderately) higher rates.


March 2020 was one of the worst months for the performance of value stocks in history, as the COVID–19 pandemic and global lockdowns significantly impacted cyclical stocks such as energy and financials. Sentiment toward global value stocks was extremely negative, reaching levels not seen since the Global Financial Crisis in 2008/09. As markets rebounded and looked toward recovery and a return to normalcy, the sentiment of value stocks began to revert and become less negative.

The announcement of a successful COVID–19 vaccine in November 2020 was a catalyst for a major shift in the sentiment for value stocks. Nov. 9—the day of Pfizer’s announcement that its vaccine trials had yielded a successful result—was one of the largest days of rotation away from growth and momentum stocks and into value stocks on record, as the market became more optimistic on the outlook for the global economy and cyclical stocks.

Since then, we have seen the market continue to rotate toward cyclical value stocks and away from growth stocks, and sentiment has improved to positive levels in most global markets. Sentiment is a powerful force in markets, and the move from extreme negative sentiment for value stocks to positive is a significant and important shift, which we believe will continue to support the outperformance of value relative to growth throughout the year.

The bottom line

Ultimately, due to the relative attractiveness of value stocks based on our CVS process, our equity funds have a tactical overweight position to the value factor, relative to our strategic position.

1Source: Canada market conditional forecasts, as of December 2020.

2Organization for Economic Co-operation and Development