Seven investment truths emerge from Russell’s 30 years of investment experience. From these seven truths can be derived The Four Golden Rules for winning the active management game. They are: (1) Use specialist products; (2) Diversify manager research risk; (3) Diversify investment styles; and, (4) Re-balance to asset mix policy. All boringly straightforward and logical. However, their boring features have an attractive offsetting characteristic – they make money.