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What are private markets?

Private markets refers to the investment in the capital of privately owned companies versus publicly traded companies.

There are six main asset classes within private markets:

Private credit

Includes private lending and special situations

Private equity

Includes buyouts, secondaries, and growth equity

Venture capital

Includes early- and late-stage financing

Private infrastructure

Includes brownfield investments and greenfield investments

Private real estate

Includes core, value-added and opportunistic

Natural resources

Includes agriculture and timber, and mining and metals

The diversity of private assets creates a toolkit that investors can draw upon to address gaps in their portfolios.

Private Markets Survey

How are private markets managers creating value and where do they see the greatest opportunities in private markets today?

Our 2024 survey represents US$1.4 trillion in total assets responding to questions around the following five perspectives: Key investment strategies, opportunities and risks, value creation, impact investing, investors, and products.

3 reasons to invest in private markets

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1. Inflation hedging

Private market investing can offer potential inflation hedging benefits, particularly for select infrastructure, real estate and natural resources strategies.

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2. Reduced volatility

Valuations for private assets typically happen less frequently than for public assets, usually quarterly, so they don't tend to experience the same market volatility as public markets.

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3. Return potential

Private capital markets have historically outperformed public assets over the long term, tapping into non-economic risk premia (e.g., illiquidity premium).1

Why private markets?

Private market investments provide a range of exposures depending on the risk/return, cash flow and correlation characteristics investors are seeking. Therefore, it is important to consider the role of private markets within your total portfolio:

Learn more about how private assets can help

How do private markets work in portfolios?

New return sources

The investable opportunity set in private markets is substantially larger than in public market. There are approximately 95,000 private companies with over $100 million in annual revenues. In contrast, there are only 10,000 public companies of the same size. This makes the investable universe of private companies 850% larger than that of public companies.

Income supply

Private credit can help generate income from private loans, secured by a company's cash flow or assets. In addition, loans are typically floating rate, which can benefit investors in periods of rising interest rates. Private real estate also expands income opportunities through rental income.

Reduced risks from diversification

Diversification in private assets can help manage downside risk and reduce overall volatility.

Provide inflation protection

Most infrastructure assets have an explicit link to inflation through regulation, concession agreements or contracts. In real estate, cash flows from periodically resetting contractual rent payments adjust to rising price levels. Also in an inflationary environment, replacement costs increase, therefore boosting the value of existing buildings.

Source: Russell Investments Strategic Planning Forecasts, March 2022

How big is the private markets universe?


Growth in the number of funds over the last 20 years2


Private Markets Asset Under Management H1 20213


Commitments to Private Markets over the last 50 years4

How are private markets being used to solve investor challenges?

There is growing inflation impacts from 'slobalization' and pressure on supply situations5 hampered from global pandemics and geopolitical situations. Private assets offer opportunities to support active participation in these mega trends.

Decarbonisation, clean energy and the power to impact are core community-led themes organizations must navigate. Private assets can be used to help provide strategies to address these challenges in uncertain times.

How can investors access private markets opportunities?

Institutional investors, including the world’s largest pension plans, endowments and foundations, have been incorporating alternative investments in their portfolios since the 1980s.6

The key drivers for investing in private assets are diversification and the potential for higher returns. Thus, the inclusion of private assets to a traditional portfolio of stocks and bonds has the potential to generate superior risk-adjusted returns. In a low yield environment and after an extended bull run in public equities, equities, retail investors would be well advised to consider an allocation to private assets.

What should private market investors look for in a strategic partner?

There are five key capabilities investors should demand from a strategic partner:


A total portfolio approach


Expertise in access and sourcing


Robust process for portfolio contracting and administration


Risk management


Operational due diligence

Selecting a partner with demonstrated experienced in each of these categories is critical to navigating the market.

All dollar figures above are in USD.

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