Putting market pullbacks and “worst” market days in perspective for rattled or complacent clients

- The 14 consecutive months of positive returns U.S. stocks (S&P 500® Index) had experienced by January 31, 2018 likely created an unhealthy complacency for many investors.
- As of December 31, 2017, the average calendar-year stock market (S&P 500 Index) pullback since 1995 has been -14.3%. We haven’t experienced a pullback of that magnitude since 2011.
- The recent market volatility was not “the worst ever” when measured by returns (instead of by index points). To imply it was “the worst ever” is akin to financial malpractice.
An unusually long streak of consecutive positive monthly U.S. stock market returns
Monthly U.S. stock market returns (%):
Pullbacks are normal and don’t portend a bad year for stocks

Source: Morningstar. Returns calculated with dividends included. Maximum peak-to-trough represents the return difference between the largest peak-to-trough of the calendar year. Index returns represent past performance, are not a guarantee of future performance, and are not indicative of any specific investment. Indexes are unmanaged and cannot be invested in directly. Market volatility is not uncommon. Consider the following observations regarding the exhibit above:
- In 19 of the last 23 calendar years, U.S. equity markets finished in positive territory
- The average annual pullback (peak-to-trough) in the last 23 calendar years was -14.3%
- In 10 of the 14 years where the pullback exceeded -10%, the stock market still finished the calendar-year in positive territory
The recent volatility does not represent the “worst” period for U.S stocks
Many recent headlines have been sensational, with references to the down days being the “worst ever.” From an index points perspective, that is true. But from a percentage of return standpoint, it is misleading. Consider for instance the Dow Jones Industrial Average (DJIA). This stock index is limited to 30 large cap U.S. stocks selected by a committee. In July 2010, as the DJIA crossed 10,000 points, it took about 12 months to reach the next 1,000-point milestone. At the time, a 1,000-point increase in the index represented a 10% gain. Contrast that to more recent times: as the DJIA moved from a level of 24,000 to 25,000 points, a 1,000-point increase represented “only” a 4% gain. Of course, a 4% gain is nothing to sneeze at—but it’s a far cry from a 10% increase. As the index level rises, 1,000 points is simply not what it used to be.1,000 DJIA points in perspective

Helping clients reframe 100-point changes in the DJIA
Many investors’ perception of market volatility is anchored around 100-point changes in the DJIA—even today. Little wonder then that a 1,000-point drop caused much alarm. But you can help your clients gain perspective by reframing what a 100-point change in the DJIA means today.
The bottom line
Help turn the recent uptick in U.S. stock market volatility into a productive—rather than intimidating—experience for your clients by reaching out to them proactively to:- Put the volatility into historical perspective
- Remind them this is unlikely to be the last bout of volatility they will experience in their lifetime
- Emphasize the value of being thoughtfully diversified, having a robust financial plan and a disciplined approach.