In 2024, re-enrollment will celebrate a major milestone with its 20th anniversary, officially marking two full decades since the first complete plan re-enrollment in a defined contribution plan was conducted in 2004. A landmark decision for re-enrollment was achieved in 2006, when the process of re-enrollment into a qualified default investment alternative (QDIA) was granted safe harbor protection by the Pension Protection Act of 2006 (PPA).

This paper looks at:

1. The role a re-enrollment campaign can play in guiding all plan participants to an appropriate asset allocation
2. Common reasons cited by plan sponsors for avoiding re-enrollment, and counterpoints to each
3. Key elements of a successful implementation