How the NFL draft is like building an investment portfolio: The process of choosing winners

April 25, 2024 | by
Kevin Nielsen
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Disclosures

These views are subject to change at any time based upon market or other conditions and are current as of the date at the top of the page. The information, analysis, and opinions expressed herein are for general information only and are not intended to provide specific advice or recommendations for any individual or entity.

This material is not an offer, solicitation or recommendation to purchase any security.

Forecasting represents predictions of market prices and/or volume patterns utilizing varying analytical data. It is not representative of a projection of the stock market, or of any specific investment.

Nothing contained in this material is intended to constitute legal, tax, securities or investment advice, nor an opinion regarding the appropriateness of any investment. The general information contained in this publication should not be acted upon without obtaining specific legal, tax and investment advice from a licensed professional.

Please remember that all investments carry some level of risk, including the potential loss of principal invested. They do not typically grow at an even rate of return and may experience negative growth. As with any type of portfolio structuring, attempting to reduce risk and increase return could, at certain times, unintentionally reduce returns.

Frank Russell Company is the owner of the Russell trademarks contained in this material and all trademark rights related to the Russell trademarks, which the members of the Russell Investments group of companies are permitted to use under license from Frank Russell Company. The members of the Russell Investments group of companies are not affiliated in any manner with Frank Russell Company or any entity operating under the "FTSE RUSSELL" brand.

The Russell logo is a trademark and service mark of Russell Investments.

This material is proprietary and may not be reproduced, transferred, or distributed in any form without prior written permission from Russell Investments. It is delivered on an "as is" basis without warranty.

RIFIS-26015

Executive summary:

  • The team executives who choose players in the National Football League draft have a job similar to that of an advisor picking funds for an investment portfolio.
  • Both have a broad universe from which to select and conduct extensive research before making their picks.
  • For an advisor, this process can take time and resources better used to serve clients.
  • A model provider can conduct the analysis, providing expertise and insight and allowing advisors to focus on helping clients build their wealth.

The 2024 National Football League draft has kicked off in Detroit, and I'm watching it closely. There are 15,167 NCAA D1-FBS scholarship athletes. Of those, only 259 will get drafted. This means that among all Division 1 FBS college football players, only 1.7% are good enough to make the cut.

The amount of research a team does on those players is extraordinary. Their size, statistics, games played, training history, and other details all play a critical part in measuring their success. Additionally, qualitative assessments are conducted through interviews and Wonderlic tests. Their personal life and off-field activities also play into the evaluation.

The investment landscape today is just as daunting. More than 15,000 money managers are available to work with when building portfolios. Finding the right one can take time and resources away from you that you could ultimately give back to your clients or family. By partnering with a trusted model provider, advisors can access a wealth of expertise and insight. This allows them to focus on serving clients and prospecting new ones while being more effective wealth managers, ultimately enhancing their overall practice.

A multi-manager approach

With that big of a manager universe to consider, it's clear that not all the top performers reside under the same roof. Each institution may excel in a different sector, asset class, or geography. The key lies in sifting through this vast array and pinpointing not just the best. Still, the most suitable manager to fulfill an overall portfolio and complement the other managers selected.

Much like the NFL draft, portfolio managers undergo rigorous evaluations. Their track record, investment process, and stock selection process are considered. Additionally, qualitative assessments, including manager interviews and onsite visits, offer insights into their character and decision-making prowess.

For example, Russell Investments keeps track of over 15,000 managers and continually researches more than 9,000 manager products. Of all these managers, only around 700 receive a hire rating from us. However, we select only 250 of them to be used in our funds. The odds of being selected are similar to those of college athletes in the NFL draft!

INVESTMENT APPROACH

Russell Investments' investment approach

As of December 31, 2023.

Capacity

While finding the perfect manager is crucial, understanding their limitations is equally important. Small-cap funds, for example, can be susceptible to capacity constraints. As their assets under management (AUM) grow rapidly, their ability to effectively execute trades can be hampered. To maintain performance for existing investors, they may resort to "soft closures," essentially shutting out new investors.

This can present a challenge for advisors who may have taken time and effort to identify a high-performing manager only to have them close the fund to new investors. This scenario is surprisingly common in certain asset classes like small cap. At the time of writing this, nearly one out of 10 small cap funds were soft-closed to new investors.1 This leaves you in a bind: start your research all over again or manage a portfolio with a mix of open and closed funds.

However, the effectiveness of this approach is debatable. Studies suggest that closed funds often include performance-sensitive investors likelier to redeem their shares when performance dips.2 This can negate the intended benefit of a soft closure.

The multi-manager approach offers a solution. By centralizing trading across multiple managers, this strategy eliminates capacity constraints. If one manager recommends buying Tesla while another might suggest selling, a multi-manager approach can offset those trades. This helps reduce risk, and for non-qualified accounts, it can enhance tax efficiency by minimizing excess trading and potentially eliminating unnecessary taxable transactions.

Access

The institutional investment landscape, encompassing more than $70 trillion in assets, presents a complex and lucrative opportunity. From defined benefit plans to sovereign wealth funds, this market demands sophisticated investment strategies and a unique approach to portfolio construction. However, access to this level of research and expertise is often out of reach for most retail investors due to high minimum investment requirements or product limitations.

A multi-manager approach unlocks this exclusive world. By strategically selecting specialist portfolio managers, this approach leverages their insights for the benefit of the average investor. The multi-manager approach democratizes institutional investing, making sophisticated strategies and top-tier research available to a broader range of investors.

The bottom line

Picking the right portfolio manager is like picking the next franchise player for an NFL team. Leveraging an asset manager with deep roots in manager research can take the pressure off you and put time back into your day.

1 Source: Russell Investments. Morningstar

2 Source: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0290254#sec019

Disclosures

These views are subject to change at any time based upon market or other conditions and are current as of the date at the top of the page. The information, analysis, and opinions expressed herein are for general information only and are not intended to provide specific advice or recommendations for any individual or entity.

This material is not an offer, solicitation or recommendation to purchase any security.

Forecasting represents predictions of market prices and/or volume patterns utilizing varying analytical data. It is not representative of a projection of the stock market, or of any specific investment.

Nothing contained in this material is intended to constitute legal, tax, securities or investment advice, nor an opinion regarding the appropriateness of any investment. The general information contained in this publication should not be acted upon without obtaining specific legal, tax and investment advice from a licensed professional.

Please remember that all investments carry some level of risk, including the potential loss of principal invested. They do not typically grow at an even rate of return and may experience negative growth. As with any type of portfolio structuring, attempting to reduce risk and increase return could, at certain times, unintentionally reduce returns.

Frank Russell Company is the owner of the Russell trademarks contained in this material and all trademark rights related to the Russell trademarks, which the members of the Russell Investments group of companies are permitted to use under license from Frank Russell Company. The members of the Russell Investments group of companies are not affiliated in any manner with Frank Russell Company or any entity operating under the "FTSE RUSSELL" brand.

The Russell logo is a trademark and service mark of Russell Investments.

This material is proprietary and may not be reproduced, transferred, or distributed in any form without prior written permission from Russell Investments. It is delivered on an "as is" basis without warranty.

RIFIS-26015