Advisers change lives. Here’s the proof.
New independent research reveals the measurable value advisers deliver and what clients value most.
Two ways to see the value advisers create
For almost a decade, the Value of an Adviser Formula has helped advisers articulate the value they create for clients.
It combines measurable financial benefits, including appropriate asset allocation, behavioural coaching and tax-smart planning, with the less measurable expertise and decision making that helps clients navigate life's most important financial decisions.
Our 2026 research
Clients expect more than investment returns. They want reassurance, confidence and guidance through increasingly complex financial decisions.
Our 2026 report draws on research with almost 1,000 Australians, including advisers, advised clients and non-advised investors, to reveal what people value in advice today and what it means for the future of advice businesses.
Download the 2026 Value of an Adviser Report
See what almost 1,000 Australians told us about the changing value of financial advice.
Inside, discover:
- What clients value most and where adviser perceptions differ
- How expectations are changing across generations
- Three priorities for advice businesses to help turn the research into action