Baird launches Russell Investments’ Personalized Managed Accounts on its advisory platform

Institutional-quality PMA suite features active and direct indexing solutions with customizable overlay

SEATTLE, May 23, 2022 —  The Baird SMA Network has added Russell Investments’ full suite of Personalized Managed Accounts (PMAs) to its advisory platform. This partnership will give Baird’s private wealth management advisors and their clients access to Russell Investments’ outcome-oriented PMAs, which offer a combination of customizable active and direct indexed investment solutions.

“We’re very happy to provide our advisory community with Russell Investments’ PMA solutions as our clients are increasingly looking for solutions that give them the ability to customize their portfolios,” said Jeannie Oster, Senior Vice President, Advisory Solutions Manager at Baird. “Our two firms share a strategic vision around the growing importance of personalization, and particularly tax-smart investing, which is a key component of many wealth management strategies.” 

Russell Investments’ PMA suite, is available on the Baird SMA Network, featuring the following six personalized solutions: three actively managed SMAs, two direct index SMAs and one SMA strategy that combines both active and direct indexing in a single solution. 

“Our institutional-caliber PMA suite supports Baird’s key initiatives to provide tailored solutions that fit each client’s needs while focusing on tax mitigation and management in addition to ESG and security exclusions,” said Kevin Knowles, Senior Director, Personalized Solutions at Russell Investments. “Whether transitioning an existing portfolio to a new investment strategy or managing for ongoing realized gains/losses, our solutions are implemented with a tax bridge and budget that suits each client’s desired outcomes.”

Russell Investments’ PMA portfolio-customization options include:

  • ESG exclusionary screens,
  • security and industry restrictions,
  • faith-based preferences,
  • responsible-investing custom overlays,
  • and the ability to implement a strategic charitable-giving plan.

The firm’s PMA suite also provides ongoing tax-management services that include systematic tax-loss harvesting, gain deferral and minimization, tax-aware and risk-controlled turnover, tax-smart withdrawals, charitable-giving services, as well as the ability to specify tax or capital gains budgets. In addition, Russell Investments’ transition management service can develop an optimal transition plan customized to each client’s tax preferences and circumstances.

Russell Investments’ PMA suite was successfully launched and tested on the Baird SMA Network in April 2022, and Baird’s rollout to its private wealth management advisors is underway in May.

Knowles added that Baird is an early broker-dealer adopter of Russell Investments’ PMA suite, which is already available through Schwab Marketplace, Fidelity SAN and several broker-dealers utilizing the Envestnet platform.


About Russell Investments

Russell Investments is a leading global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 86-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm has $326.3 billion in assets under management (as of 3/31/2021) for clients in 32 countries. Headquartered in Seattle, Washington, Russell Investments has offices in 19 cities around the world, including in New York, London, Toronto, Tokyo, and Shanghai.

About Baird

Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Established in 1919, Baird has approximately 4,600 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $415 billion in client assets as of Dec. 31, 2021. Committed to being a great workplace, Baird ranked No. 27 on the 2022 Fortune 100 Best Companies to Work For® list – its 19th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

Contact: Steve Claiborne, 206-505-1858,